Description and keyword meta tags
As with page titles, description and keyword meta tags are an aid in how your page is indexed in search engines when certain relevant words or phrases don't visually appear on your site. They offer a certain amount of control when your content includes a lot of visual, rather than textual, information.

Not all search engines build their indices from meta tags, and they are not an automatic solution to attaining a high ranking. They are helpful in providing key information about the site while remaining hidden from view. Take the time to understand how the different search engines use information to build indices and develop rank and relevancy.

Search engine submission should be a routine and ongoing process, particularly if you change or update your content frequently.

Keywords should be specific and related to your content
For instance, if you offer self catering holidays in Northumberland, you might have considered using self-catering and holidays in your list of keywords.

Broad generic terms such as those could land you in a field rife with all kinds of unrelated competition - holiday agencies, big accommodation sites, somebody in Cornwall who's been good at promoting their web site, etc.

However, if you are specific with your keywords, using Northumberland, your specific location(s), or a famous local attraction or activity, there is a greater chance of landing near the top of search results because there are fewer competitors in that specialty market.

It is also likely that Internet users will use the more specific criteria when initiating searches. Additionally, keywords should be placed in top areas (such as titles) on your pages. The lower the position on the page, the less chance of search engines finding them.