Improve 
                  your Web Site 
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                | Adding 
                  Links to your Site | 
              
               
                | Links give value to your 
                  site | 
              
               
                | Including links from your own Web site 
                  out to other relevant sites can add valuable interest, giving 
                  your site more 'substance' and thus creating more interest in 
                  your business. | 
              
               
                Links 
                  also aid on-line traffic 
                  Search engines prefer your site to be part of a "chain" 
                  of links, i.e. to have plenty of links coming in via other 
                  sites to yours and plenty going out from your site to 
                  others. 
                    
                  (To see about getting links to your site (by being listed 
                  on other sites) see promote 
                  your own site) | 
              
               
                Exchanging 
                  links with sites 
                  The owners of some of the sites listed below will 
                  be happy to exchange links with you, i.e. you have a link 
                  to their site and they have a link to yours. 
                    
                  E-mail the owners and see if you can agree to this deal which 
                  will benefit both parties. Be selective! | 
              
               
                  
                  Regional Information Sites in Northumbria 
                  
                     
                      If you think some of the following sites 
                        would make valuable and relevant links on your own site 
                        you can add them to your own self-created site or instruct 
                        your Web designer to do so. 
                          
                        The sites have been arranged into the following catagories: | 
                     
                     
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                Watch this space! 
                  This section will expand in content over the forthcoming months, 
                  with more links listed on this page and more categories appearing 
                  on extra pages - so keep coming back! | 
              
               
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