Improving your Web Site 
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                | Health Check 
                  for your Web Site | 
              
               
                | So you've built your first site 
                  and want to check how well it's built or if there's something 
                  useful you can add. Try out some of the resources we've 
                  gathered in the links at the top of the page. You might also 
                  like to read this article - the 
                  good, the bad and the ugly - about web design. | 
              
               
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                   Stop! Don't pass Go! 
                    Make sure your site is in tip-top condition before you 
                    start promoting it.  You can do more harm than good if 
                    you rush to get listed on search engines and directories before 
                    you've thoroughly checked your site for appearance, 
                    ease of use, content and functionality.You 
                    also need to check your page titles 
                    and meta tags and keywords. 
                    Even though every web site is organic and will grow/change 
                    over time, it's important to make sure it gets off to a good 
                    start. If you don't do this you could struggle forever wondering 
                    why your web site isn't getting any visitors and no enquiries 
                    are coming through. 
                  If you have a database 
                    driven or dynamic website, you will have further obstacles 
                    to overcome before your website is successfully indexed by 
                    some search engines. Read about this particular problem at 
                     
                    http://spider-food.net/dynamic-page-optimization.html 
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                Web Page Editors and 
                  HTML 
                  We recommend that you find out a little about HTML (hypertext 
                  mark-up language), which is the basic language all web sites 
                  are built with, at some stage. 
                   
                  All web-editing packages (the most popular at the moment are 
                  Microsoft's FrontPage, Macromedia Dreamweaver 
                  and Adobe GoLive), generate HTML behind the scenes when 
                  you use them. They're not perfect, and you will need to tweak 
                  the HTML code by hand from time to time.  
                   
                  You can also go to: http://www.wdvl.com/Vlib/Authoring/HTML_Editors.html 
                   
                  This list gives you a number of web-site editors to choose from 
                  that offer a variety of features and functionality.  | 
              
               
                Get Learning 
                   
                  If you're new to building web sites, attend a training course 
                  in web design, buy a good book, or use some of the good online 
                  web sites that tell you how, such as Webmonkey. 
                   
                  NOTE: there's more to a successful web site than slapping 
                  a few pages together with the mountains of free web-building 
                  software available.  | 
              
               
                Oh, but 
                  it's easy! 
                  And if you think you only need to use a "drag and drop" 
                  web building tool like Microsoft's Front Page to build 
                  your web site, read this little parable. 
                  It should give you some food for thought! | 
              
               
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                   Snowgoose 
                    Of course, you can always use Snowgoose to design your site! 
                    We also specialise in hand-holding and straight-talking - 
                    guaranteed to get you off to the flying start you need at 
                    a good price.  
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